Assistant

Overview

What is an Assistant?

HawkSearch's Assistant is an AI-powered conversational commerce solution that helps customers find products, answer questions, refine search results, and complete purchases through natural language interactions. Instead of relying solely on traditional keyword searches and filters, shoppers can describe what they need, ask questions in their own words, or use images to discover relevant products more efficiently.

How Does It Change the Customer Experience?

Having an Assistant transforms the shopping journey from a search-driven experience into a guided conversation. Customers can interact with the assistant using natural language, concept-based searches, and image searches to quickly find products and information. AI-generated responses provide contextual answers and recommendations based on your catalog and content, helping shoppers make informed decisions faster while reducing the effort required to navigate complex product assortments.