Overview

Hawksearch requires implementation of certain tracking events to be able to build the intelligence into the search algorithm and personalize the search results and provide recommendations. The tracking events are also used provide statistics to the user about the performance of

Search Keywords
Landing Pages
Recommendations

Tracking API

Recommend approach - Event Tracking API

Tracking JS

We also have a pure JS tracking library version. This should only be used in event of not being able to use the full API for implementation - Event Tracking Code

Event Details

The events need to be implemented on all connectors for personalization of search results

All Platforms need to implement the following events

Page Load
Click
Search
Banner Click
Banner Impression
Autocomplete Click

For Ecommerce platforms the following events are mandatory to be implemented

Add 2 Cart
Event Sale

If the platform supports a rating tool then the following method must be implemented

Rate Event

If the site has the Hawksearch Recommendations implemented

Recommendation Click Event

If the platform supports user login then the following must be implemented

Tracking Member Logins